50% Off Eric Javits Coupon Code

In the mid 1990s after having been in business for 17 years, Eric concluded that women would never embrace hats for everyday use, unless they were made of materials that were durable and serviceable. His goal was to change a women's perception that hats are something precious. Straw raw materials available at that time were not sufficiently practical for everyday use, (they were too fragile and heavier ones often splintered). Eric embarked on creating a raw material that was cohesive with a modern woman’s lifestyle. After a year of development, Eric's goal was realized and the result was a straw like material that was lightweight and flexible, which he named Squishee®. A hat made with it could be rolled up for travel and then spring back to its original shape, undamaged. This hat, first introduced in 1995 is now widely recognized as having changed the course of the women's headwear market. 

Eric Javits Coupon Codes

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